We at Secure One are going to define our WHY. Most companies are all aware of WHAT they do or make and they are aware of HOW they do it, but they are not inspired of WHY they do it.
We are inspired and obsessed with helping families get out of debt, lower their monthly obligations as a whole, increase their credit scores, and come back to us to get an even better loan in six months once their scores have increased.
We want them to refer their family and friends because they truly believe in our mission and they personally witness that we were dedicated to putting their family into a better position.
Because of this passion, we are able to stand out amongst our competitors and our customers can feel the different experience we provide.
This obsession to service must start from the beginning of the process with the transaction initiator and end with the senior processor at funding.
To backup this statement we are officially launching a guarantee to a 14 day closing from the date of submission or we will pay for their appraisal if we fall short. Jim and I believe so strongly in our team that we know we can deliver this to our customers.
Ultimately working with the reason WHY we are in business will inspire the company and our borrowers from the bottom up.
We will be forced to fund our loans in 14 days and everyone from the borrower to the banker, processor, underwriter, and manager will be dedicated to making this happen.
Our competition is averaging roughly 30 days to fund loans and our mission is to complete them in half the time company wide.
The mortgage business has always been motivated by making money and closing deals. We are breaking the mold and starting our own mortgage revolution.
I feel that by making this commitment we will get more customers, but also inspire our staff and borrowers while doing it. We will brand and own the 14 day guaranteed close and I will personally guarantee that we can continue to do it in operations.